BG Internal
Cohort analysis
Retention by signup month and persona
Builder retention, monthly cohortsCell shows % of cohort active in that month
| Cohort | Signups | M0 | M1 | M2 | M3 | M6 | M9 | M12 |
|---|---|---|---|---|---|---|---|---|
| 2025-05 | 62 | 100% | 92% | 88% | 85% | 82% | 79% | 77% |
| 2025-06 | 71 | 100% | 93% | 89% | 86% | 82% | 80% | 78% |
| 2025-07 | 68 | 100% | 91% | 87% | 84% | 81% | 78% | 75% |
| 2025-08 | 82 | 100% | 94% | 90% | 87% | 84% | 82% | - |
| 2025-09 | 79 | 100% | 93% | 89% | 86% | 83% | - | - |
| 2025-10 | 91 | 100% | 94% | 91% | 88% | - | - | - |
| 2025-11 | 88 | 100% | 92% | 89% | - | - | - | - |
| 2025-12 | 74 | 100% | 93% | - | - | - | - | - |